Göteborg
44 of 58 tested businesses in Göteborg are never mentioned. ChatGPT, Gemini, Perplexity · 8 × 3 · Checked 2026-11-05
Mentioned instead: Ludvig & Co (20), Countivo Redovisningsbyrå (15), Revideco AB (14)
Industry · accounting firms
When someone asks AI for an accounting firm, does yours get mentioned?
New business owners increasingly ask ChatGPT which firm to pick for bookkeeping, annual accounts and tax returns. We asked those questions in Gothenburg and Stockholm and counted. Enter your website or name and see your share in a second.
A real answer from our latest run in Göteborg and Stockholm
- I am starting a new company in Gothenburg. Which accounting firm suits a start-up?
- Which accounting firm in Stockholm would you recommend for a small limited company?
- I run a sole proprietorship and need help with bookkeeping and tax returns. Which firms should I contact?
Cities we have mapped
Göteborg and Stockholm
Stockholm
47 of 58 tested businesses in Stockholm are never mentioned. ChatGPT, Gemini, Perplexity · 8 × 3 · Checked 2026-11-05
Mentioned instead: Wahlgrens Redovisningsbyrå AB (23), Ludvig & Co (13), Revideco AB (9)
Why businesses stay invisible
It is rarely about how good you are. It is about what AI and Google can find.
Few reviews after many happy years
Firms often have hundreds of clients and ten reviews. AI weighs the review count above everything else. Ten reviews a month after year-end and tax season changes the picture in six months.
The wrong primary category on Google
"Business service" or "Consultant" instead of "Accounting firm" makes both Google Maps and AI skip you when the question is about bookkeeping.
The website says "partner", not "annual accounts for limited companies in Gothenburg"
AI cites pages that answer the customer's question in the customer's words: bookkeeping, payroll, annual accounts, tax returns, price, city. An FAQ page makes a difference.
Different details on Allabolag, Hitta and your own site
An old number or address in the directories makes AI unsure. Unsure AI names another firm.
How we help
Six answer engines. Six steps. All measurable.
Customers ask Google, Google's AI Mode, ChatGPT, Perplexity, Copilot and Gemini. All decide in the same order: can I fetch the page, do I understand what the business does, do I trust it, is there anything to quote, can it be booked. We work in that order, and your report shows where you stand at every step.
The engines, and what they build on
Google Sök och Maps
Built on: Google Business Profile, the website
How it chooses
Shows three businesses on top, from the Business Profile. Weighed on distance, review count, profile completeness and what the website says.
Google AI-läge och AI-översikter
Built on: The Business Profile, the website, schema.org
How it chooses
Builds the answer on Google's normal index and fans one question out into several. In AI Mode eight of ten citations go to Google Maps and the Business Profile, in AI Overviews mostly to the business's own website.
ChatGPT
Built on: The website, directories, review sites, Bing
How it chooses
Searches the web with its own crawler (OAI-SearchBot) and takes local details from partners. Cites directories, lists and pages that answer the exact question.
Perplexity
Built on: The website, review sites, forums, directories
How it chooses
Reads web pages live with PerplexityBot and shows its sources. Favours pages with straight answers and sites with reviews.
Microsoft Copilot
Built on: Bing Places, Bing Webmaster, IndexNow
How it chooses
Answers from Bing's index and Bing Places. If you are not in Bing, you are not in Copilot.
Gemini
Built on: The Business Profile, Google's index
How it chooses
Google's assistant with Google Search connected: the same material as AI Mode, the Business Profile first.
Six steps, in the order a crawler decides
25 concrete deliverables. Those marked starter package are in the 2 990 SEK, those marked monitoring in the 490 SEK a month, add-ons are priced separately. Every item the report finds at your business is marked Finding.
Be reachable
The crawlers must be able to fetch the page. If they cannot, you do not exist, whatever it says.
Let the right crawlers in, in robots.txt and in the firewallStarter package
No noindex, robots.txt open to OAI-SearchBot, PerplexityBot, Googlebot and Bingbot, no nosnippet, the text in the HTML itself. We request your page as each bot and read the answer: robots.txt can say yes while the firewall says 403.
ChatGPTPerplexityGoogleCopilot
One address, one sitemap, clean answersStarter package
www and bare, http and https lead to one and the same page with a permanent redirect. A canonical address on every page. A sitemap with honest change dates, only real pages. 200, 301 or 404, never pages that look alive but are not.
GoogleGoogle AICopilotGemini
A site that answers, with a valid certificateStarter package
The report tests the link in your Google profile and its three variants. If it does not answer, or has the wrong certificate, that is the first thing we fix.
GoogleGoogle AIChatGPTPerplexityCopilotGemini
A fast page without heavy scriptsStarter package
Loads in under 2.5 seconds on a phone, no layout jumps, images in a modern format with dimensions set, no chat widgets or tracking scripts that slow it down. Google weighs it in ranking and the crawlers read more.
GoogleGoogle AICopilot
Search Console, Bing Webmaster Tools and IndexNowStarter package
The site verified with both Google and Bing, sitemap submitted, indexing errors fixed, and IndexNow announcing every new page the same minute. Copilot and parts of ChatGPT draw on Bing, so Bing is not optional.
GoogleGoogle AICopilotChatGPTGemini
Be understood
What you do, where, for whom, with the same details everywhere. Machine-readable and in plain words.
Google Business Profile completeStarter package
The right primary category, every service, hours, phone, photos, attributes, Q&A and a first post. The profile is the source both Google and AI read first, and Bing Places gets the same details.
GoogleGoogle AIGemini
Schema.org that matches the pageStarter package
LocalBusiness in your trade's type with address, hours and phone, Service per service, FAQPage, and Organization with sameAs to the Google profile, Facebook and LinkedIn so machines know it is the same business. There is no special AI schema, only correct ordinary schema.
GoogleGoogle AIGeminiCopilot
The same details everywhereStarter package
Name, address, phone and website written the same on Google, the website, the Swedish directories, LinkedIn and Bing. Differing details make AI unsure, and unsure AI picks someone else or makes things up.
GoogleGoogle AIChatGPTPerplexityCopilotGemini
Titles, headings, images and links that say what you do and whereStarter package
A 50 to 60 character title with service and city, one main heading per page, subheadings phrased as the customer's questions, short addresses with real words, alt text on images, a share image, and internal links from the start page to every service and back.
GoogleGoogle AICopilotChatGPT
One page per service and customer questionStarter package
The question is the heading and the address, for example /which-electrician-in-gothenburg. The answer first, then city, service and price. Real pages for real questions, not a hundred variants of the same: Google penalises that as scaled content.
GoogleGoogle AIChatGPTPerplexityCopilotGemini
Be trusted
Reviews, real people, prices and sources outside your own site. That is what AI weighs as trust.
A flow for reviews, and a reply to eachStarter package
A link, a QR code and a text you send after every job, and a reply to every review, the critical ones too. Review count weighs most in every study we read. Never bought: it is penalised and it shows.
GoogleGoogle AIChatGPTPerplexityCopilotGemini
Correct what AI says that does not matchStarter package
The report shows word for word what each service claims about phone, address and website, where it got it, and what the Google profile says. We correct the source, usually a directory, LinkedIn or an old page, so all say the same.
GoogleGoogle AIChatGPTPerplexityCopilotGemini
About, contact and real peopleStarter package
An about page with names, a photo, since when and where, a contact page with address and phone, and your own photos instead of stock. That is how Google and AI decide the business is real.
GoogleGoogle AIChatGPTPerplexity
Prices that can be readStarter package
A pricing page with from-prices, what is included and how to get a quote. Customers ask AI what things cost, and no service recommends a business without prices on a price question.
ChatGPTPerplexityGoogle AIGemini
Be where AI looksStarter package
The source map in the report shows which sites AI read when it answered in your trade. We register or complete you there, in the right category, with the same details as on Google.
ChatGPTPerplexityCopilot
Local links and mentionsStarter package
The trade association, the local business club, the local paper, the team you sponsor, your suppliers' customer lists. Real mentions from sites in your city and trade are the links that count. None bought.
GoogleGoogle AIPerplexity
Kept currentMonitoring
A visible updated date on pages that change, prices and hours that are right all year, old pages removed or redirected. A review every quarter with monitoring.
GoogleGoogle AIChatGPTPerplexityCopilotGemini
Be quoted
Passages that answer the customer's question at once, with your own numbers. Those are what AI lifts into the answer.
Questions and answers customers actually askStarter package
Ten questions from your calls and emails, with short straight answers and FAQ schema. The format AI most often lifts into its answers.
ChatGPTPerplexityGoogle AI
The answer first in every passageStarter package
Under every heading a 40 to 60 word answer that stands on its own: the business's name instead of "we", the city spelled out, numbers and dates. That is how you write for people, and exactly what machines cut out.
ChatGPTPerplexityGoogle AIGeminiCopilot
Your own numbers, examples and opinionsStarter package
AI quotes what is not written everywhere: your prices, your turnaround times, a worked example, a customer case with real numbers, a straight opinion with a name under it. We help you write three such passages, in your words.
ChatGPTPerplexityGoogle AI
Tables and comparisons with real numbersStarter package
What is included in which package, what it costs, how long it takes. One table per question the customer compares on. Lists for steps, tables for comparisons, definitions for terms.
ChatGPTPerplexityGoogle AI
Be chosen
When the customer, or the customer's AI assistant, wants to book, it should work at once.
Bookable by people and AI agentsStarter package
A tap-to-call phone number, a booking form with real field labels, prices and availability in plain HTML, no captcha just to read. AI agents read the page the way a screen reader does, and they are starting to book.
ChatGPTGoogle AIGoogle
Ads in ChatGPTAdd-on
OpenAI sells ads in ChatGPT in Sweden since 2026, targeted by city. We set up and run the campaign. The budget you pay to OpenAI directly. Ads are labelled as ads and do not change the regular answers, so this is an addition, not a replacement.
ChatGPT
Measure
The same questions before and after, every month, plus the reports Google and Microsoft publish themselves.
The same questions before and after, every monthMonitoring
Before and one month after the starter package, with the same questions to the same services. With monitoring every month: the change, new sources, new differing facts and the next three actions in one email. Trends, not single screenshots.
GoogleGoogle AIChatGPTPerplexityCopilotGemini
See the visitors who come from AIStarter package
Search Console verified, with Google's generative AI report. Bing Webmaster Tools with the AI Performance report that counts your citations in Copilot. And one question in your booking: "How did you find us?" with AI as an option. It is the most honest measurement there is.
ChatGPTPerplexityGoogle AICopilot
What we do not do, and why
Five things others sell and we turn down, with the reason.
- llms.txt as a solution
The file is almost never fetched: 97 percent of all llms.txt files got zero requests in a 2026 log study, and Google says Search does not use it. We add it if you like, in five minutes, but count on nothing.
- An MCP server
MCP connects a tool, such as a booking system, to an AI assistant. It is not a channel customers search in and does not affect who AI recommends. We build one only if you have a system to connect.
- A hundred pages off the conveyor belt
One page per district with the place name swapped, or AI-written texts in bulk, is what Google penalises as scaled content and what AI skips as commodity. We write few pages that say something.
- Bought reviews, links and mentions
Google lists bought mentions as something to avoid, review sites close accounts, and in AI answers it shows as thin sources. Everything we do should survive you showing it to a customer.
- Guarantees about what AI says
Nobody controls what an AI answers, and anyone who promises it is selling air. What we do control is what the AI reads: the facts in every source, the pages it can quote, the reviews it weighs and whether the crawlers are let in at all. We do those things, measure with the same questions before and after, and with Monitoring we measure every month so a deviation is fixed within 30 days instead of sitting there for a year.
Pricing
Fixed price. Invoice after delivery. No promises about what AI will say.
We fix what can be influenced and measure before and after. That is the whole promise.
Start here
Starter package
2 990 SEKone-time, excl. VAT
Done in five working days. Everything the report points at, in the order a crawler decides.
Included
- Measurement before and after with the same customer questions: ChatGPT, Perplexity and Gemini, three runs each, every answer stored
- The same facts everywhere: Google profile, Bing Places, hitta.se, eniro and your trade's directories, so AI stops guessing name, number and address
- Complete Google Business Profile: the right primary category, services, hours, photos, questions and answers
- A website crawlers can read: no noindex, one canonical address, the firewall lets the AI search bots in, a sitemap, www and bare domain on one page
- Pages that answer the customer's question: one service page per question with the answer first and the price visible, plus an FAQ built from real questions
- Structured data that matches the page: LocalBusiness with the right subtype, opening hours and sameAs to your profiles
- Pricing, about and contact pages that can be read, the trust signals AI and Google weigh
- A review system: a link and a text to send after every job, replies to the reviews you have
- Search Console, Bing Webmaster Tools and IndexNow set up, so changes show within hours and AI traffic can be read
Book a 15-minute walkthrough
Invoice after delivery. No upfront payment.
Monitoring
490 SEKper month, cancel anytime
Offered after the starter package. The same measurement every month, and we act on what it shows.
Included
- The same measurement every month: visibility, mentions, reviews, differing facts, sources and questions, with the change against last month in numbers
- An alert when an AI starts giving a wrong phone, address or website: we find the source (directory, LinkedIn, an old page) and correct it
- New sources the AIs start reading in your trade show up in the answers, and we make sure you are on them
- Competitor watch: who takes your place, on which questions, and what they beat you on
- One content job a month driven by the measurement: a new question-and-answer page, an updated pricing page or a Google post
- Reviews: the reminders keep going, new reviews get replies (we draft them), the average is tracked
- Technical watch: noindex, an expired certificate, a firewall that starts blocking crawlers or a broken sitemap is caught and fixed within a week
- A one-page monthly letter: the numbers, what we did, what we do next. Cancel anytime
No lock-in. The starter package is credited if you start within 30 days.
Swedish market price 2026: 3 000 to 8 500 SEK for an audit, and 3 000 to 8 000 SEK a month with a six-month lock-in. We charge 2 990 SEK once and 490 SEK a month with no lock-in, because the measurement is automated.
FAQ
Common questions in your industry
- Which questions do you ask?
- Eight questions a real customer asks: new limited company, sole proprietorship, switching firms, digital firm, price for monthly bookkeeping, payroll, annual accounts and tax returns, and who is best in the city. Each question three times per AI service.
- We are authorised and have been around for 20 years. Why are we not mentioned?
- Because AI does not know it. It reads the Google profile, the website, directories and reviews. If it is not there, clearly and in several places, it does not exist for AI.
- What does fixing it cost?
- The starter package is 2 990 SEK excl. VAT, one-time, done in five working days, invoice after delivery. Monitoring afterwards is 490 SEK a month with no lock-in. No promises about what AI will say, only that what can be influenced gets done right.